Midtown International Theatre Festival
MITF Announces Commercial Division
for July-Aug., 2014
Dear Friend in the Theatre:
The Midtown International Theatre Festival (MITF) is pleased to announce that it will include a Commercial Division as part of its 2014 season.
The Commercial Division is a place for shows with immediate commercial ambitions. Shows in the Commercial Division are considering an imminent transfer to an Off-Broadway booking. When we last held the Commercial Division, 2 of the 3 shows in it went on to bookings at a higher level, 1 of them Off-Broadway. Last year 4 Festival alumni shows were running simultaneously Off-Broadway. So it's clearly time to establish the Commercial Division as a regular part of the Festival.
The highlights of the MITF Commercial Division are as follows:
• All productions take place in the Barrow Group's TBG theatre.
• No more than 5 shows will perform in repertory, 8 performances each, over 4 weeks.
• The last week of performances will extend 1 week after the closing date of the rest of the Festival, so the shows in the Commercial Division will perform without competition. Dates are July 14 - Aug. 10, 2014, with tech rehearsal July 7 - 13.
• The shows get a week of tech rehearsal.
• Instead of the usual Festival shared set pieces (cubes, a card table, folding chairs), shows are encouraged to have a set.
• The buy-in for shows is $10,000, which covers all Festival costs. Shows receive 80 percent of the door. (Shows that sell out at $18 a ticket will gross about $13,000.) The Festival is open to the idea that a show could perform under an Equity contract higher than the Showcase Code, at a higher ticket price.
• Productions share unlimited rehearsal time in the space.
In addition to the above, the usual Festival arrangements apply: The Festival provides the theatre and staff, including full box-office services, as well as such (unusual) extras as 20 hours free studio rehearsal time, free general liability insurance, and free volunteer-accident insurance (for Equity showcases). In addition, the Festival maintains a vigorous press and marketing campaign and has more paid staff per show than any other theatre festival in New York City. It is no surprise that the Midtown International Theatre Festival goes under the moniker "The festival that cares: Nurturing theatre in New York City and beyond."
If the Commercial Division -- or the MITF itself -- piques your interest, please consider coming to our annual Symposium and Christmas Party, to be held at the Barrow Group's TBG Theatre, 312 W. 36th St. 3rd fl., Mon. Dec. 16, 2013. Frank answers await all questions, with free wine and cheese for all.
MITF executive producer